Laurel icon

SEO & Marketing Technology Consulting

Hello there! My name is Laura, and I am a Marketing Services Director based in the Pocono Mountains.

Here are key skills from my 12+ years of experience.

Email Marketing

Email marketing and automation
Writing, designing, developing, and automating email blasts and workflows in email platforms including HubSpot, Pardot, MailChimp, and ActiveCampaign.

Content Strategy

Social media management and automation
Supercharging websites with high-quality content that your target audience values. Strategizing content for SEO based on keywords with the right search intent.

AI Leadership

Landing page copywriting, design, and development
Bringing a strong SEO foundation to AEO. Leveraging AI for marketing technology, design, content, and development. Leading my team to what's next.

Google Analytics

Email marketing and automation
Organizing and interpreting Google Analytics data. Improving attribution, filtering out traffic that interferes with the data, and creating insightful reports.

PPC Advertising

PPC and social media management
Creating search campaigns in Google Ads with keywords that drive relevant leads. Remarketing and targeted ads on Google Ads, Facebook, and LinkedIn.

WordPress Sites

Landing page and website developement
Developing SEO-friendly WordPress themes for business websites. Proficiency with HTML, CSS, and PHP. Updates, maintenance, and UX enhancements.
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