Here are key skills from my 12+ years of experience.
Email Marketing
Writing, designing, developing, and automating email blasts and workflows in email platforms including HubSpot, Pardot, MailChimp, and ActiveCampaign.
Content Strategy
Supercharging websites with high-quality content that your target audience values. Strategizing content for SEO based on keywords with the right search intent.
AI Leadership
Bringing a strong SEO foundation to AEO. Leveraging AI for marketing technology, design, content, and development. Leading my team to what's next.
Google Analytics
Organizing and interpreting Google Analytics data. Improving attribution, filtering out traffic that interferes with the data, and creating insightful reports.
PPC Advertising
Creating search campaigns in Google Ads with keywords that drive relevant leads. Remarketing and targeted ads on Google Ads, Facebook, and LinkedIn.
WordPress Sites
Developing SEO-friendly WordPress themes for business websites. Proficiency with HTML, CSS, and PHP. Updates, maintenance, and UX enhancements.
